Almost a month after the inauguration of Expo Milano 2015 we want to talk about what has now become the icon of the event, the TREE OF LIFE, symbol of the Italian Pavilion that for six months will be a powerful and evocative reminder for the hundreds of thousands of visitors to the exhibition. A work born from the idea of the Venetian Marco Balich in collaboration with Studio Gioforma in Milan. A 35-meter high tree made in woven wood and steel and inspired by Michelangelo’s design of Piazza Campidoglio in Rome.
The work cost 3 million euros and was built in 150 days by Consorzio Orgoglio Brescia. The tree is in a strategic position at the center of Lake Arena, at the end of the Cardo, one of the two main axes of the entire area and in front of Palazzo Italy, the boardroom of Italy and the Italian Government at Expo 2015.
The concept behind the structure was to recreate an interactive icon set to capture the imagination of visitors and represent the network of connections between the various pavilions. A number of special effects made with the most advanced audio visual technologies animate it, already admired throughout the lighting ceremony on Thursday 30th April at the end of Andrea Bocelli’s opening concert in Piazza Duomo.
The Tree of Life is also a proud symbol of Italy’s recovery, an invite to stand up, a drive towards the future aimed primarily at young people, a grandiose construction that is a mix between a monument, sculpture, installation, building and art work. The Tree of Life will be the starting point for all events on the Italian Pavillion schedule.