NEW ON LUXXDESIGN: EAU D’ITALIE, THE ESSENCE OF ITALY

Now available on Luxxdesign.com, Eau d’Italie is an exclusive collection of luxury fragrances designed to carry you on a journey of Italy through your senses, encompassing the scents and aromas of this beautiful landscape and fascinating country.

THE HISTORY

At the end of World War II, four brothers from the noble Neapolitan Sersale family reunited in Positano and decided to offer the world what they had to share: their sense of hospitality and their beautiful 18th century palazzo overlooking the stunning Amalfi Coast. And thus Le Sirenuse, the award-winning luxury hotel quintessence of Italian style, was born in 1951. In 2004, to celebrate over half a century of style and luxury, Le Sirenuse launched its first fragrance, Eau d’Italie, an instant classic that became the brand name for a collection of exclusive fragrances and body care products.

Initially a secret between those in the know, from Positano Eau d’Italie quickly travelled all around the world, the key to its success being a truly Italian ingredient: la passione, that same burning Italian passion that gave the world beauty and excellence in art, fashion and design. Eau d’Italie work with the greatest creators in the world – ‘noses,’ as they are called in the industry, including Jacques Cavallier, Daphne Bugey, Bertrand Duchafour, and Annick Menardo. They only use top-grade materials, resulting in fragrances and body care products that are always contemporary, always original, always inspiring. Just like the land they come from.

THE CREATORS

Eau d’Italie was conceived and developed by a husband and wife team, a true work of passion and love that gave life to a precious range of fragrances each with unique notes and personality.

Marina Sersale was born in Rome, her father Italian and her mother English. Through her father she is part of the family that created and still owns Le Sirenuse hotel. Before working with fragrances, she was a documentary film-maker and producer.

Sebastián Alvarez Murena was born in Buenos Aires, Argentina, to a family of writers, and lived in Spain and Switzerland before settling in Rome, where he has been living for the past 30 years. He is a journalist and an entrepreneur.

Discover Eau d’Italie on Luxxdesign.com.