Bialetti, a name known around the world and an icon of made in Italy design, creator of the original mocha, this company for over 90 years has told the values of this long-standing Italian tradition through aromas, colours and flavors that speak of home. The great attention to design and details conveys quality, passion, experience and reliability.
Bialetti has revolutionized the pleasure of preparing the coffee continuing to evolve and to innovate with their products, always ready to fulfill the wishes of the kitchen and the people who live it.
The success story of this Italian company started in 1919 with founder Alfonso Bialetti who opened a workshop in Crusinallo, in the north of Italy, for the working of aluminum, which soon turned into a design studio named “Alfonso Bialetti & C. Fonderia in Conchiglia”.
In 1933 came the brilliant idea by Alfonso gave birth to an object that will change the way of making coffee at home forever, the Moka Express. From 1933 to 1938 only 70,000 pieces were sold and in the workshop there were still only 6 workers. After a few years, however, after his son Renato Bialetti took over, the real Bialetti company was born and Moka Express became an icon around the world, a unique case of industrial design and symbol of Italian expresso.
Moka Express, with its Art Deco design, thin waist (like the ladies of the time) and particular octagonal shape enabled the company to establish itself in a short time among the leading manufacturers of coffee makers in not only in Italy, but worldwide.
This model has undergone only minor changes since the beginning, remaining unchanged over time because it is a distinguishing feature and the originality of the product. In the early 50’s Bialetti grew in all markets, and with it many imitations followed. For this reason, in 1953 Renato decided he needed a symbol, a character who could become the testimonial of his company, a distinctive feature on his products. And so, the Little Man With Mustache was born.
THE LITTLE MAN WITH MUSTACHE
Designed by Paul Campani, designer of the Orsini of Novara studio, this little man has an elegant black suit and bow tie, hat, oval nose, black mustache, long neck and arms, the stylization of a true connoisseur of coffee and obviously inspired by the figure of Renato Bialetti, who commissioned it in the first place.
The character was an unprecedented success, entering in all Italian homes as the protagonist of funny animated stories during the Carousel (the first commercial break aired in Italy were called Carousel) and, for 20 years, he appeared on TV to the tune of his fmous “Oh yes, yes, yes… it seems easy to make a good coffee!,” a real smash that has gone down in history as one of the best known lines ever.
Today Bialetti is testimonial of experience, quality and beauty bringing functional products, high technology and reliability with a unique and modern design to the kitchen. From espresso coffee makers to cookware, this brand continues to be synonymous with authentic and passionate pleasure, in the best of Italian tradition.