Launched in 2013, Negroni Week is back for the fourth year from 6th to 12th June to celebrate one of the world’s great cocktails and to raise money for charitable causes around the world. In 2015, more than 3,500 venues mixed their favorite variations of Negroni and raised over $320,000. This year, more than 6,000 venues worldwide are going to participate, cementing the international status of this iconic Italian drink.

A BRIEF HISTORY OF NEGRONI

The Negroni cocktail was created in 1919-20 at Caffe’ Casoni (today Caffè Giacosa and owned by Roberto Cavalli) in Florence, at the time a crossroad for people of all ethnicities and ideas. Eclectic Count Camillo Negroni, a usual at the venue, asked young bartender Fosco Scarselli to mix a variation of the Americano cocktail that would include gin (to honour the time the Count spent in London) and an orange twist to differentiate the drink from all the others served. Initially At first known as Negroni’s Americano, the cocktail gained popularity throughout Italy and beyond, becoming one of the most loved Italian cocktails in the world.

“The bitters are excellent for your liver, the gin is bad for you. They balance each other.”
Orson Welles, Rome 1947

THE ORIGINAL RECIPE

INGREDIENTS:
1 oz. (1 part) Gin;
1 oz. (1 part) Campari;
1 oz. (1 part) Sweet Vermouth.

TOOLS: mixing glass, barspoon, stainer;
GLASS: cocktail or double rocks;
GARNISH: orange twist.

Stir ingredients in a mixing glass with ice, strain into chilled cocktail glass (or ice-filled double rocks glass) and garnish.

To find your perfect Negroni glass, tools and more, visit the Bar & Wine Collection on Luxxdesign.com.