From 10 to 13 January 2016, Made in Italy products will be exposed for the second time in the Iranian capital Tehran.

MIDEX is the largest and most important exhibition of design and architecture not only in Iran but in all the Middle East.

The exhibition will be divided into several categories: Interior design; Architecture and Design; Lighting and Smart Building; Interior, Public and Open Area View; Prefabricated Houses and Modern Materials; Environmental Design; Modern Installation Technologies; Services; Decoration Accessories and Materials; Furniture and Related Accessories; HVAC Modern Technologies.

A great opportunity for Italian brands, and not only, to develop their own networks and markets into new regions. Iran in particular will face a phase of renewal and needs these events to facilitate cooperation with foreign countries.

Made in Italy will be the protagonist of the meeting, especially because the forecast for the next three years show an increase of up to 3 billion euros in the export of Italian made products to Iran.

A great opportunity both for Iran to implement a plan for development and revitalisation by hosting such important exhibitions and events with pavilions entirely dedicated to Made in Italy brands, and for Italy to launch and promote the quality and excellence of Made in Italy into a new and largely unexplored market.